Graphic Design · Image Compositing

Campaign Design & Compositing

I developed a product-led campaign system for Ridgemont, combining graphic design, image compositing and retouching to create premium, shoppable visuals.

Client
Ridgemont

Year
2024

Tools
Photoshop · Illustrator · Image compositing

The brief

Create promotional visuals for seasonal launches and digital retail channels while keeping the footwear unmistakably central.

My role

Concept development, composition, typography, image manipulation, lighting and shadow integration, colour finishing and format adaptation.

Outcome

A cohesive family of campaign assets that carries the same visual idea across social, banners and promotional placements.

01 · Campaign approach

Adventure built around the product

The Ridgemont work covered product launches, promotional events and sale-led retail communication. Each composition had to catch attention quickly while still showing the footwear clearly enough to support a purchase decision.

I developed layouts that combined strong product cut-outs, confident typography and outdoor environments. The brand’s rugged character guided the colour, texture and scale of every asset.

02 · Compositing

Blending product photography with created environments

For the more cinematic pieces, I combined product photography with generated or sourced environments, then rebuilt the lighting relationship so the shoe belonged in the scene.

That meant matching perspective, direction of light, contact shadows, reflected colour, atmosphere and depth. The final images were finished as complete campaign designs rather than isolated retouching exercises.