Brand Design · Iconography · Motion

Iconography & Animated Brand Assets

I designed a custom activity icon family and animated brand assets for Fijjit Activewear and Drooth, creating one consistent visual language across digital content.

Client
Fijjit Activewear · Drooth Ltd

Year
2023

Tools
Illustrator · Photoshop · After Effects · Vector design · GIF animation

The brief

Create instantly readable activity symbols and engaging social motion that feel cohesive with Fijjit Activewear.

My role

Visual research, silhouette development, shape simplification, vector refinement, graphic design and GIF production.

Outcome

A scalable icon toolkit and a family of animated digital assets for product and social communication.

01 · Icon system

Many activities, one visual language

The icon family covers yoga, running, hiking, dance, tennis and other activities. Each silhouette was simplified to remain recognisable at small sizes while maintaining a consistent weight, level of detail and sense of movement.

02 · Digital motion

Animated assets for social channels

I extended the graphic system into short animated GIFs that could showcase products and keep social content active. The motion was kept direct and readable so the product message remained clear.