CGI · Motion · Product Visualisation

Product Worlds in CGI

Photogrammetry-led product visualisation combining accurate capture with playful, brand-focused effects.

The brief

Transform real footwear into bold digital content that could move beyond the limits of a conventional product shoot.

Photogrammetry, geometry clean-up, procedural effects, look development, lighting, rendering, compositing and colour.

A set of polished 3D visuals and motion experiments built around the product rather than the technique.