The brief
Make promotional content feel energetic and distinctive while accommodating changing products, offers and formats.
Graphic Design · Campaign · Digital
Retail Campaign System
A flexible visual language for product drops, sale moments and seasonal retail communication.
- Client
- KickBack · T.U.K.
- Year
- 2023
- Tools
- Photoshop · Illustrator · Digital design
My role
Art direction, campaign layout, typography, product cut-outs, colour systems and digital asset production.
Outcome
A repeatable campaign style that supports fast retail updates without losing the brand’s playful personality.